Nokia Product Roadshow
Nokia Lumia wanted a European roadshow to educate their partners – they wanted to take the brand experience to their partners instead of holding a large number of events in multiple locations. This is what we pitched.
15th January 2013
By Ricky Knight / Managing Director
A fully branded luxury coach, ex-Mercedes F1 truck and vintage Airstream would provide Nokia Lumia with a high-impact roadshow presence that offered a fun and relaxed environment in which to train partners. The vehicles would house the likes of product demonstration areas, projection screens, meeting spaces and more. The range of vehicles would give the client the flexibility to visit all their partners whatever their level of accessibility.