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What brings corporate events to life?

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What breathes life into a corporate event? Is it the ability to create inspiring proposals, to intricately plan every detail of an event or to map out the strategy of an online incentive campaign?

5th April 2015
By Ross Crawford / Creative Director

For me, head designer at Pickled Egg, it is a case of yes, but no. Yes, these skills are important, but no, what really breathes life into an event or campaign, and binds these elements together to create a powerful whole, is the visual communication or the design.

I’m biased of course, but it is stimulating design that gives brands the power to captivate, inspire, interest and influence audiences, and the same is true for corporate events and campaigns. Communication is essential to the success of an event and a big part of this communication is design.

I know it’s a cliché but a picture is definitely worth a thousand words when it comes to events and promotions, not least as it’s a world where time is precious and the competition for attention is strong. For example, design can give an itinerary a powerful visual narrative: from words on a page to an illustrated story. And I don’t think I need to say which format has the greater impact.

I know it’s a cliché but a picture is definitely worth a thousand words when it comes to events and promotions, not least as it’s a world where time is precious and the competition for attention is strong. For example, design can give an itinerary a powerful visual narrative: from words on a page to an illustrated story. And I don’t think I need to say which format has the greater impact.

As our event managers will tell you, it is essential to bring an event to life long before it actually happens. To do this requires inspiring design. And this couldn’t be truer than at Pickled Egg, where a lot of our events are themed.

Take for instance our Quintessentially British event – a weekend spent roaring around the countryside in supercars – or our Ibiza weekenders, where the partying takes place on superyachts and in superclubs: cleverly designed promotional concepts using a range of media give these events a presence and an appeal that just couldn’t be achieved through words alone.

Whether it’s a full media campaign, advertising spots or event communication, it is design that is integral to generating the attention, interest and inspiration that is critical to success. If you want participants to picture the message behind your campaign or event, you have to give them just that.

Ross is head designer at Pickled Egg. If you would like to find out more about our corporate event and promotion services, contact us on 0370 350 3450.