Colgate Max White Expert
Colgate is one of the UK’s best-known consumer brands and it wanted an experiential campaign to promote the UK launch of the Colgate Max White Expert teeth-whitening product.
We created a campaign focused around the big pink Colgate promotional bus. Colgate Max White Expert hit the great British high-street and made the connections that matter. The campaign attracted over 6,000 visitors and achieved fantastic social media reach and significant media coverage.