20th Century Studios
The Deadcool Tour
The makers of the smash-hit Marvel blockbuster Deadpool wanted an event to mark the movie’s UK DVD launch that was as cheeky and as popular as the film.
We created the Deadpool Roadshow campaign, featuring a supercool Airstream, free chocolate ice cream and some seriously funny deckchairs. The Deadcool tour saw us whipping up some treats in the creamy van of goodness! We toured the UK handing out cheeky ice creams in exchange for a tweet promoting the DVD launch. L #deadpooldvd