Explore Hasbro Tour
Hasbro is a global toy icon and it wanted a UK experiential-themed tour to make new fans and build more meaningful relationships for the Transformers, My Little Pony, Nerf, Play-Doh and Hasbro Gaming flagship brands. We created the Explore Hasbro Tour.
The tour attracted hundreds of thousands of visitors, achieved incredible social media reach and significant media coverage. It raised awareness, strengthened engagement and increased mindshare, all in line with the client’s objectives.