The Mini Campaign
Big prize, Mini theme
The client – a tech big hitter – wanted a three-month promotion with a big prize to boost sales in the reseller channel. The big prize was a car and it had to get participants selling the brand’s products.
We created the Mini Campaign – big prize, Mini theme! The three-month online incentive campaign focused attention on the brand, engaged the target audience and maintained a high level of interest. Culminating in a big-impact event finale at one of the UK’s most prestigious racetracks, the campaign was a runaway success – take a look! In fact, it was so successful that the client took it back to the starting line and did it all again.