The Mini Campaign
Big prize, Mini theme

The client – a tech big hitter – wanted a three-month promotion with a big prize to boost sales in the reseller channel. The big prize was a car and it had to get participants selling the brand’s products.

We created the Mini Campaign – big prize, Mini theme! The three-month online incentive campaign focused attention on the brand, engaged the target audience and maintained a high level of interest.  Culminating in a big-impact event finale at one of the UK’s most prestigious racetracks, the campaign was a runaway success – take a look! In fact, it was so successful that the client took it back to the starting line and did it all again.

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