Monopoly Cheaters UK Launch
Hasbro was unveiling the Monopoly Cheaters Edition, a new edition of the world’s most iconic board game, and it wanted a big-impact event to promote the UK launch.
Working alongside Hasbro’s UK PR agency, we created the Monopoly Confessional Black Cab campaign, which matched the values of the iconic, timeless family board game but with a cheeky twist, in the spirit of the Cheaters Edition. It passed Go, collected £200 and then some. Take a look! The campaign attracted over 12,000 people and achieved fantastic social media reach and significant media coverage.