Johnson & Johnson
Care with Pride 2019

Consumer healthcare titan Johnson & Johnson was invited to the iconic Pride festival in London and it wanted a stand-out presence at this vibrant and larger-than-life event as part of its Care With Pride campaign. 

We created a show-stopping festival float by transforming a vintage VW campervan. We wrapped it in rainbows, installed a DJ and decked it out with the “Be proud of the skin you’re in” strapline from the Clean & Clear skincare line.  The float boomed through the streets of London, adding its own unique colour to a very special party, and helped to create a day bursting with energy, happiness and, above all, pride.

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