FatFace Ice Cream Campaign
#whatsyouricecreamface
High-street cool-clothing favourite FatFace wanted to promote its summer range, boost brand engagement and make new brand fans. We created the FatFace Ice-Cream Face campaign.
Built around the great British summer and the joy of the great British outdoors, the event featured a giant selfie wall, some vintage vehicles and lots of ice cream. The campaign hit 99-er levels and then some – we’re talking at least two flakes. Check it out! It swelled the brand’s social media fanbase, boosted sales of its summer lines and increased brand recognition.