High-street stalwart Superdrug asked us for a roadshow-style event to promote its popular sunscreen brand Solait. Selling in a competitive marketplace, they wanted to boost brand engagement, make new brand fans and add a little bit of cool to the brand.
We dusted off the Superdrug Big Pink Bus and transformed it into a sparkling Solait salon, featuring an ice-cream bar (orange ice creams!), a selfie wall, a nail bar and an area for people to browse and try Solait products. The Solait Superdrug Bus lit up the streets of Brighton, helping create a vibrant summertime atmosphere. It captured the public’s imagination, put smiles on faces and achieved a big surge in brand social media reach.