The Transformers Tour
Global toymaster Hasbro wanted a UK campaign to promote the new Transformers film, The Last Knight, and showcase the latest merchandise, including action figures. The goal was to raise awareness of the film and introduce the new characters, leaving a lasting impression.
We created the Transformers Tour that rolled into and lit up theme parks, festivals and city centres across the UK. These robots were not in disguise! And the great British public loved them. Over 35,000 people visited our Transformers installation, with over 19,000 of them – big ones and littles ones – playing the Transformers games. The Tour achieved incredible social media reach and significant media coverage.